Social Media Research

Social media research (SMR) ranges from market research methods and opinion research methods to social media data. People use a vast array of social and communications technologies as part of their everyday lives and practices. We examine social media practices through various methodological and theoretical lenses and provide insight into how social media is reconfiguring daily life.

Social Media Strategy

There’s a lot more to engaging in SMM than creating a few profiles and posting a few links. There are thousands of other businesses competing for social media users’ attention, so laying the right groundwork is crucial. We help companies determine the road map for their social media strategy.

Competitive Benchmarking

Competitive benchmarking is discovering how brands rank amongst their peers and sector by using scientific score that combines a key metrics to give a snapshot of existing social media efforts. Companies grow their fan bases faster if they are running effective campaigns while keeping an eye on the competition. We find you ways to monitor and react to such instances.

Social Media Network Expansion

The key to creating value for online consumers is producing great content. At Addifi, we focus on a strategic mix of engaging content and detailed targeting that expands fan bases, builds traffic to company websites, generates leads, and ultimately more increases sales.

Content Development & Promotion

Providing engaging and valuable content allows brands to establish a deeper connection with their audiences and keep them coming back to share content using social media. We develop content that enables brand social media platforms to be perceived as a trusted source of quality information and entertainment, and eventually lead to increased visibility.

Social Media Monitoring

Social media monitoring allows businesses to find insights into the overall visibility of brands on social media, successfully measure the impact of campaigns, identify opportunities for engagement, assess competitor activity and share of voice, and be alerted to impending crises.

Social Apps

At Addifi, we develop social software applications, better known as social apps, to better enable businesses to establish and maintain connections with their audiences. The services we provide include custom blogs, online product or service forums